Rarely does a TVC catch my eye - most have got me reaching for the remote to channel surf, bolting to the washroom for a quick pee break or waltzing to the kitchen in search of something to satisfy my insatiable appetite for the munchies.
The last one that got me to sit up and notice (not to mention make me tear even) was Leo Burnett's TVC for MCYS's 'Beautifully Imperfect' campaign. Other than that, most other ads simply make me cringe:
a. with lousy acting (the Allwell herbal drinks with the couple at a hawker centre)
b. with cheesy, hard sell scripts (the Sinsin Soya Sauce ad with the grandma advising the dude against OD'ing his food with soya sauce and the wife jumps to his defense by saying that it's low salt, blah, blah)
c. just by being downright irritating (the Carlsberg ad with the beer and foosball table delivered to three dudes camping on a ledge of a snowy mountain)
d. all of the above
I happened to catch Heineken's new TVC today. Honestly, it caught me completely off guard and I thought it was going to be another silly TVC advertising some household product or some other contraption you DO NOT need in the home.
The last one that got me to sit up and notice (not to mention make me tear even) was Leo Burnett's TVC for MCYS's 'Beautifully Imperfect' campaign. Other than that, most other ads simply make me cringe:
a. with lousy acting (the Allwell herbal drinks with the couple at a hawker centre)
b. with cheesy, hard sell scripts (the Sinsin Soya Sauce ad with the grandma advising the dude against OD'ing his food with soya sauce and the wife jumps to his defense by saying that it's low salt, blah, blah)
c. just by being downright irritating (the Carlsberg ad with the beer and foosball table delivered to three dudes camping on a ledge of a snowy mountain)
d. all of the above
I happened to catch Heineken's new TVC today. Honestly, it caught me completely off guard and I thought it was going to be another silly TVC advertising some household product or some other contraption you DO NOT need in the home.
Damn funny lah. From a guy's point of view anyway.
